O-LINE Presented by Duke Cannon
Celebrating the hardest working players in America’s favorite sport.
Duke Cannon makes hard working grooming products for hard working guys. In a world filled with superstars being showcased on popular series like Netflix’s Quarterback and Receiver, they sought to create a content series more in line with their brand values of celebrating the unsung heroes.
If you’re looking for athletes who never get the glory, it starts and ends with football’s offensive lineman. Offensive linemen don’t even have statistics, and if you ever see them on television, it’s usually because they’ve done something wrong. On the gridiron, it’s the quarterbacks, wide receivers, and running backs who get the star treatment. And while offensive linemen may not sell the most tickets or jerseys, championships are won on the broad shoulders of the blindsiders, the big boys, the guys in the trenches.
Duke Cannon decided it was high time the big guys got a little love, working with Pulltab Sports to create a five-part content series celebrating the hardest working players in America’s favorite sport. O-Line profiled five top NCAA linemen: University of Alabama guard Tyler Booker, Notre Dame guard Rocco Spindler, University of Texas tackle Kelvin Banks Jr., University of Arkansas center Addison Nichols, and Clemson University tackle Tristan Leigh.
The O-Line series garnered millions of views and impressions by highlighting these offensive linemen with personalities as big as themselves. Viewers were able to spend time with some of the biggest hearts on the field, learning the physical and mental strength required to play this unique position.
Offensive line is a position unlike any in sport. Five men working as one unit. It’s a bond, and a brotherhood. And we can thank Duke Cannon for finally giving the big boys their little turn on the catwalk.
