MLS | RBC — Year Two.
Diving Deeper Into The Soccer World.
In Year Two it was time for RBC to tell a more robust soccer story, videos included a MLS season start hype video, real-time social posts, and MLS All Star activation videos from Columbus, Ohio. We were able to tell a more detailed story posting real-time social content at events, and the creation of a new short form content series “Extra Time with RBC” designed to merge financial insight with soccer smarts. These videos included blue carpet interviews with current MLS players, retired MLS greats, Apple TV talent, and other soccer dignitaries.
Two years into the four year MLS partnership, RBC has made great in-roads into the soccer community, while including key internal and external audience on every step of the journey. RBC made a big bet on soccer, and that bet is already paying dividends. And we’re just getting started!